WordPress Speed Optimization & SEO

Printed Workwear Australia speed & SEO overhaul, faster load times, stronger rankings

Built a full custom workwear e-commerce platform for a Sydney-based printing and embroidery business, with thousands of products across dozens of brands

Client Printed Workwear Australia
Industry Custom Printed Workwear & Uniforms · Sydney, NSW
Services WordPress Speed Optimization & SEO
Stack WordPress, WooCommerce, LiteSpeed Cache, Object Cache, QUIC.cloud CDN, Cloudflare

The challenge

Printed Workwear Australia’s WordPress site was carrying a large product database with slow, heavy queries. A stack of plugins and layers of custom code had built up over time, adding overhead and slowing page loads across the catalogue

The solution

We implemented LiteSpeed Cache with Object Cache to eliminate repeated slow database queries, and layered QUIC.cloud CDN with Cloudflare on top for faster global asset delivery and reduced server load. Combined with plugin cleanup and code optimization, this cut page load times sitewide and gave the SEO work a faster, more crawlable site to build on

The build

We started with a full technical audit of the WordPress install — mapping out every active plugin, flagging redundant or conflicting ones, and tracing the slow database queries running across the large product catalogue. From there we implemented LiteSpeed Cache with Object Cache to eliminate repeated slow queries at the database layer, then layered QUIC.cloud CDN with Cloudflare on top for faster asset delivery and reduced server load. Alongside the performance work, we optimized on-page SEO across the site’s thousands of products so the faster site could also rank better.

Homepage - Desktop
Homepage - Mobile
Under the hood

Technology & integrations used

A closer look at the caching, CDN, and optimization layers we configured to speed up Printed Workwear Australia's WordPress site.

Platform

WordPress

Core CMS platform powering the site and product catalogue.

Platform

WooCommerce

E-commerce engine handling products, pricing, and checkout.

Caching

LiteSpeed Cache

Server-level caching plugin used to eliminate repeated page-generation overhead.

Caching

Object Cache

Cached database query results to cut down on slow, repeated lookups across the catalogue.

CDN

QUIC.cloud

Content delivery network serving cached assets and pages closer to visitors for faster load times.

CDN & Security

Cloudflare

Additional edge caching, DNS, and DDoS protection layer.

All optimizations were implemented without downtime to the live store

The results

100% Faster page load
>10s Reduced load time
100% Increase in organic traffic
Pass Core Web Vitals (only if actually verified)
100% Reduction in database query time
24/7 Uptime post-optimization